YHF is a Los Angeles-based clothing and eyewear designer. The name is actually an acronym for "you have failed," adhering to their belief that out of destruction comes creativity and all that is new. Their clothes are designed with several elements of steetwear, subculture, punk, hip hop, and a rebellious attitude. At its core, the YHF puts out cutting-edge eyewear designs for both men and women, suiting almost any budget.
Created by Philip Nicholas, the YHF design is represented by a single idea, often something that eschews a post-modern dystopian ideal.