Billionaire Boys Club
Billionaire Boys Club, a.k.a. BBC, is a unique streetwear and urban style clothing line spearheaded by pop star Pharrell Willians and Japanese style icon Nigo (founder of BAPE). Their clothes are known for spanning both comfortable and high fashion trends, always with an eye for the latest developments in fashion and culture. Their seasonal lines and frequest collaborations give this clothing line a huge selection and abundant style choices for anyone of any lifestyle.
Upon its conception, Billionaire Boys Club was set to launch alongside the Ice Cream shoe line, but it ran into trouble due to some contractual issues with their distribution partner, Reebok. After a short delay, BBC launched at the end of 2005 alongside A Bathing Ape (BAPE). Today, the clothing line is still run by Pharrell, and now has invetment backing fom Jay-Z.