Nike's Jordan brand shoes are some of the most popular shoes for avid sneakerheads. The Jordan collaboration began over 30 years ago and has become one the biggest shoe brands in the world. Air Jordans are now synonymous with superior athleticism and an unwillingness to give up or give in. The Jordan shoe line regularly issues new kicks, designs, and collaborations.
Today, the Jordan brand has branched out into other collections with notable athletes such as Blake Griffin, Carmelo Anthony, Chris Paul, and Russel Westbrook. There is also a "Jordan Family" that regularly produce their own conepts based on the Jordan brand. Members include Spike Lee, DJ Khaled, CC Sabathia, Marlon Wayans, and more.