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By admin on 2014-06-30

Posted on June 30 2014

Everything You Need to Know About the “New York Is For Lovers” RISE x Fila Cage

The concept was shopped around to other brands before landing at Fila.

Chase had the thought of doing a sneaker to benefit AIDS victims before he opened his boutique RISE a year ago. “I had put together this package, showed it to some brands, not going to name any names, but they pretty much turned me down,” he said. “I don’t know if it was me not having the store up yet, not having the reputation that some of the folks had already, or if it was the charitable aspect. I brought the idea to Fila and they thought it was a great idea. We went through a couple tweaks and changes to get to where it is today, but they were on board immediately and I’m super appreciative for that.”

There’s only 200 pairs of these made.

The sneakers, along with corresponding apparel, will drop online at RISE45.com at 7 p.m. tonight. A few other boutiques, that were handpicked by RISE, will also get a small size run later on. “We’re branching out to just a couple retailers that we value, appreciate, and we have a connection with. That’ll follow afterward. But I’m not going to say any names just yet,” he said.

Part of the proceeds of RISE x Fila will be going to charity.

While most design collaborations start with an inspiration, the Fila x NYIFL was one that was close to the RISE owner—who lost his father to AIDS. After all the pairs have sold through, a portion of the profits of the shoe will be distributed to New York-based charities that raise HIV awareness. “There’s a number of local NYC actual foundations that help this cause,” Chase said. “It’s a global pandemic, everyone acknowledges it as such, but you got tot tackle the problem here at home before we do it abroad.”

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