Posted on December 12 2014
We would like to introduce you to our latest brand, Dita, created by two friends out of California in 1995. John Juniper and Jeff Salario were both totally uninspired with the sunglasses industry and both shared a great passion for design, so they embarked on creating sunglasses that were both inspiring and high quality.
Establishing their brand on a deep foundation, Juniper and Solario utilize artisan’s techniques from the East and West for lasting esthetics and quality. To express the kind of care that is taken, small pieces of varying sizes of bamboo are hand cut and are used to complete the finish on the acetate sunglasses; It’s done to create a “deeper, richer, higher quality finish.” In fact, “creating a single Dita frame can take as many as 320 separate production steps over 8 months.” Nothing is spared on creating the finest sunglasses around. The philosophy of Dita is that “once you wear Dita, you’ll wear Dita for life.”
From left to right: Dita Flight 005, Dita Grand Reserve Two, Dita Super Genius
Dita is only sold in our store and by phone. Sunglasses are viewable online as they’re added.