Posted on December 23 2014
Shwood, the “Original Wooden Eyewear Company,” has gained a reputation of quality of the “natural” kind. They’re beyond your standard sunglasses. Shwood sunglasses are made from various types of wood, including Walnut, Oak, Ebony, Teak, and other woods, in a variety of color depths. Unlike mass produced sunglasses, each pair is meticulously created by skilled craftsmen using precision laser technology and individual sanding, polishing and finishing techniques. Even the prestigious Carl Zeiss lenses are meticulously carved and polished in house to fit each design. I like to them as the Feng Shui of sunglasses. You feel more in connection to nature when wearing them and perhaps a little more centered. Luxe Magazine said “you’ll never want to take them off,” – July 25, 2014 article.
Eric Singer is the original designer of Shwood sunglasses. It was reported that he pulled a branch off his neighbor’s tree and whittled it in his friend’s back yard according to Wired.com, and later, on a cross-county snowboarding trip Singer and Taylor Murray met and Singer revealed an upgraded version and the rest is history. Murray is the Co-Founder and Brand Manager.
If you’re likely wondering how wood sunglasses will hold up, according to the interview with Wired.com, Shwood sunglasses are very sturdy, through a technique of layer by layer cutouts being glued, then molded into shape, similar to the way a skateboard is made to be be strong. Everything about the making of the sunglasses is very precise and well thought out. You’ll definitely stand out in the crowd when you wear Shwood because they’re so unique, distinctive and highly recognizable. Shwood has also now added to their 100% wood glasses collection — and have combined the look of wood with acetate in four designs in the Fifty Fifty line: the Canby, Govy, Francis and Haystack designs, shown below.
Shwood served as the Official sunglasses brand of NY Fashion Week in 2013, in a collaboration with Mercedes Benz. Shwood is Made in the U.S.A. and is based in Portland, Oregon.
Jordan is wearing the Shwood Fifty Fifty Canby Sunglasses in Black and Elm.